Tselepos Wines Xmas 25

CampaignConcept

Jan 16

A Greek sparkling wine. A Christmas print ad. A Greek toast to French tradition.

The itch

For another year, Tselepos Wines trusted us with their festive communication. The objective was clear: to position Amalia Brut as the go-to choice for wine lovers looking for an elegant sparkling wine for their Christmas table.

The scratch

Amalia Brut is a Greek sparkling wine crafted using the méthode champenoise—the traditional French process used for Champagne.

Christmas felt like the natural moment to tell this story: a season when we want something special, to celebrate with French elegance, without losing our Greek brio.

So we bridged those two worlds through language and typography. We hellenized the French toast À santé into A σαντέ—a wish that reads instantly Greek, while quietly nodding to its French roots.

In collaboration with APB (A Project By), we translated the idea into a modern, chic print ad. Bold typography and Greek-coded aesthetics turned it into a smart, distinctive holiday toast from the Tselepos family.

The relief

The campaign cut through the seasonal noise, reinforcing Tselepos as a brand of excellence. Amalia Brut secured its place on the Greek festive table as a premium sparkling wine, with French finesse and Greek soul.