Bestprice BF23

Black Friday can fool you once. After that, there’s BestPrice.gr. Now let’s turn this fact into a very “hairy” campaign.

The itch

BestPrice.gr is Greece’s #1 price comparison platform, but ahead of Black Friday and the Christmas season, that message needed to land smarter.

In a sales landscape full of fake discounts and impulse buys, the brand needed a low-budget, high-impact campaign that would cut through the noise and remind people of one simple truth:

Smart shoppers don’t just buy during sales. They compare.

The scratch

We built the campaign around a popular Greek saying used for people who overspend:
“You’re spending every hair on your head.”

A familiar phrase that if you take it literally becomes ironically fun and rich visually.

This cultural idiom turned into the campaign’s core message and brought it to life through a cast of bold, illustrated Greek buyer characters. Proud shoppers showing off their Black Friday “finds”… until BestPrice.gr steps in with a witty reality check that proves the opposite.

Don’t spend every hair on your head.
Use BestPrice.gr.

The characters became the heroes of a playful, scroll-stopping digital campaign, from Instagram stories to animated YouTube ads and OOH materials, designed to make overspending look exactly as ironic as it feels.

The relief

A culturally sharp, visually striking campaign that refreshed BestPrice’s tone of voice and stood out in a saturated Black Friday landscape. By blending a familiar saying with modern illustration and humour, BestPrice.gr reinforced its role as the smart shopper’s ally, reminding tech-hungry buyers that smart research and comparison is power.

TEAM

Art Direction, Design, Illustration & Production: L.A. On Mars / Antonis Theodorakis

Concept, Key Message & Script: Stav Papadaki, Marialena Gousiou

Animation: Konstantina Tsigka

Sound Design: Konstantinos Gerolimos

Voice Artist: Lefteris Sampson