LIÁ

Brand Narrative

Sep 24

A multi-awarded, family-run olive oil brand finding its voice through website storytelling.

The itch

Christina Stribacu, co-founder of LIA Olive Oil, was one of the first clients to trust our storytelling—at a time when most brands still communicated in a purely functional, product-driven way. The challenge was to create a balanced website narrative that could bridge the gap between the product's premium qualities and the unique family history behind it.

The scratch

By listening closely to Christina’s vision and building upon the brand's tagline, “Roots of Bliss,” we set out to create more than just a website; we wanted users to feel the same sense of peace the family finds in their groves.

In close collaboration with Christina, we captured the brand’s quiet truth—highlighting LIA’s global excellence while keeping the narrative grounded, honest, and deeply connected to its origins. We adopted the founders’ own voice: warm, personal, and raw. This storytelling became the heartbeat of the project, guiding the design by BOO and the development by Goodfellas.

The resulting user journey is clean and minimal, yet cinematic and human—unfolding with a fluid rhythm inspired by the golden, effortless flow of the olive oil itself.

The relief

A digital home that truly reflects LIA’s personality. It is a user journey that feels inviting, clean, and minimal, yet cinematic and human—unfolding with a fluid, effortless rhythm that mirrors the flow of the olive oil and nature itself.

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